Posted by: calendargal | December 14, 2010

Email Marketing

Some helpful tips about email marketing.

Keep It Simple.  Everyone has a limited amount of time and will only read what catches their eye.  So think about what your message is for each email and concentrate on that.

Subject Line.  Use something that will peak their curiosity.  Maybe you have a new product you are introducing, or are having a holiday open house.    Avoid using catchy lines like, “Last Chance” or “Don’t Miss This Offer”.

Personalize.  Feel free to personalize the email.  Is your business anniversary coming up?  Mention this is your 5th year in business.  People like hearing those things and they will connect more with you.


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