Posted by: calendargal | June 14, 2010

Tips on Effective Advertising Part 2

Highlight your competitive advantage. One of the keys to all advertising is to accentuate the pros of your company, those factors that give you your competitive edge. Too many ads are clever but fail to sell the benefits of the product or service.

What is unique about your business, what do you offer that your competitors don’t.  Hint: Good customer service is a given.

So when doing your advertising, ask a question that will pique their interest and make them call you instead of your competition.

By the way, did you know June 16th is Fudge Day?  What could be better!

Until next week.

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