Posted by: calendargal | May 20, 2010

Coupon Usage Surges during Recession – Are You Using More Coupons?

Not surprisingly, coupon redemption among consumers surged during the
recession. According to transaction processing firm Inmar, 27% more
consumer packaged goods coupons were redeemed in 2009 compared to the
prior year and coupon usage has logged 5 straight quarters of
double-digit growth. After 17 years of flat or declining coupon usage,
consumers redeemed 3.3 billion consumer packaged goods coupons in 2009,
the highest amount since 2003.

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